Beyond Conditioning: Creating New Vocabularies for Success
Fear, guilt and anxiety are the consequences of social, cultural and religious constructs that have modified our instinctual behavior, conditioning our natural impulses. In the corporate world stereotypes of work and success further alienate and undermine the efforts of groups who are pressured by defined protocols of ‘ corporate ‘ behavior through the anxiety of performance and the fear of being alienated . Dominant groups reduce everyone else to ‘undifferentiated sameness’, diminishing our personal freedoms and the right to just ‘be’. The challenge then is to recover those instinctual responses that have been petrified by layers of conditioning by creating new, open-ended vocabularies of work and success that are not prescriptive or pre-determined. This will help express entrepreneurial instincts vocally and visibly in the very spaces that control and manage them; thus initiating a unique language of individual expression that goes beyond conditioning or the rhetoric of success.